Last weekend, one of the leading broadsheet newspapers in the UK featured Tony Buzan in a tongue-in-cheek article about "how to be a guru". Although Tony's write-up was good (and his agent is evidently skilled at getting him a dominant profile), I'm not sure that the eventual tone of the piece could have been made clear beforehand. Their guru list included David Icke, who is widely considered to have but a slender grasp on reality.
I am reading "Mind Maps at Work", Tony's latest book, but with a sense of déjà vu - a familiar theme that we read back in the 1980's. Flicking through the book shows pages of lavish and beautiful hand-drawn maps, none of which would cut any ice with your careworn boss. There is not one picture of a computer-drawn map. At the end of the book is an advertisement from the specialist publisher (thorsonelement.com) that includes resources for Tarot and astrology.
We owe Tony Buzan a great deal, and I am not in any way disrespectful of his messages, but I am personally convinced that the positioning of Mind Mapping® does little to enhance its credibility with busy executives and those who hold the purse strings. It adds weight to the argument that software mapping as a communication tool is a completely separate discipline. Or maybe I'm just old-fashioned.
Is the term "Mind mapping" just too "woo woo" for business use?
Nick, I find that when I describe mind mapping to some business people, their eyes glaze over, possibly as the term sometimes conjures up ideas of some weird feel-good technique, reminiscent of the 1960's.
Lately, I have started sending my MindManager maps directly to clients. When I do, I refer to them as "visual project maps, " or simply, a "map." I don't want to cause anyone to overlook or be distracted from the power of Mind Maps by their colorful flowing lines, pretty pictures, or even the term "Mind Map." There is power in these maps. To me, that power is made all the more available in electronic form, where I can easily enhance, save, and share my maps with others.
I think that products like MindManager and your ResultManager will be the next leap forward in increasing awareness of the value of Mind mapping as a business tool.
Posted by: Eric Mack | October 14, 2004 at 08:49 PM
I've oftened wondered if the ter Mind Map is even appropriately registered as a trademark. Although Tony Buzan did a great deal to popularize the concept, as I was studying the concept, I came across lots of references to this technique from long before Tony Buzan.
Posted by: Dave Shearon | October 28, 2004 at 02:37 AM
Dave - my bible is "Learning how to learn" by Novak and Gowin. Research into Concept mapping predates Mind Mapping, as you say.
Posted by: Nick Duffill | October 28, 2004 at 12:19 PM
Nick,
I share your concerns, which is one of the reasons I did not continue my License as a Buzan Instructor.
I did not sign up originally to join a cult, but to leverage and make accessible Tony's work in creating and communicating ideas more accessible.
I wish Tony well, but I fear he may be believing his own myth as a guru.
Posted by: Patrick Mayfield | November 06, 2004 at 01:13 PM
My background is in multimedia and learning to learn. As a graphic organisation method, a radial hierarchy can be applied to a limited variety of tasks. As a default or knee-jerk, it is not so good though. Judging by the posts here I am sure you would all consider the task before applying a strategy.
The mind map tends to be applied by Buzan in knee-jerk fashion. From a learning to learn perspective, this is pretty bad news. Cult, and cult following are quite appropriate here. The self help section of the bookshop, and the seminar circuit tend to make the problem worse.
I would set concept maps as a level above though. The addition of the labeled association does add meaning to a semantic landscape. The method is taught with reasonable expectation in mind, and meaningful learning.
Buzan is simply an author. The main goal is to sell books and tickets. In terms of teaching learning to learn, or breaking out of the box, I believe the book sale has taken over the teaching. It is becoming faddy, narrow, cultlike and too closely associated with pseudoscience.
We have to work out where mindmapping/learningmapping fits into graphic organisers, and how those fit into our lives, not how to drum mindmappingTM into every task we can think of.
Regards
Aldo
Posted by: Aldo | November 08, 2004 at 06:09 AM
Lots of good points. I do call my maps "mind maps", but I don't point anyone at the books, since I have never found one I liked much.
I just occasionally structure some info (an org chart, a job description, problems/issues in a project) as a map, and people are very surprised at how the format communicates to them.
An online reference (a wiki?) to group together ideas, contexts, etc. for mind mapping would probably be a good thing...
http://webseitz.fluxent.com/wiki/MindMapping
Posted by: Bill Seitz | November 12, 2004 at 02:26 AM
I asked a friend what she thought of Mind maps. She was familiar with them but her answer was succinct: "I find I run out of space". I'd agree that is their main flaw.
I agree with Eric: I worked in an office environment and any attempt to make learning right-brained by the introduction of colour was branded 'frivolous'. I was criticised for using a Mind map during a training session.
Posted by: John Tunney | March 22, 2005 at 01:16 PM
I no longer try to convince linear thinkers that mapping is the answer to their prayers too (maybe it isn't). It works for me in my task domain(s).
As long as I can array, associate and fuse often disparate information elements in MM, drill down and in to other documents with hyperlinks and make notes suitable for cleaning up and sharing with the rest of the world via Word, it'll be a worthy tool for this visual thinker.
Understandably, some users of MM or mapping techniques in general "get religion", and begin to believe it's for everyone. It's a tool--and we all have the right to use our own favorites.
Moreover, part of knowing when to use this tool beyond our own desktops...is knowing when not to.
Posted by: Arlan Dean | May 18, 2005 at 12:11 AM
". . .but her answer was succinct: 'I find I run out of space'. I'd agree that is their main flaw."
I agree. And for just that reason Topicscape goes 3D to allow a mind/concept-mapping approach with few limits and the ability to center the map around any chose topic. Argey
Posted by: Argey | May 16, 2006 at 03:27 PM
Thankyou! You have all voiced what I have been arguing for some time now. I have just finished reading TB's latest teaching manual and have found so many errors. I asked the Powers that be to explain to me why Tony has not drawn any of the MMs himself only to be told that Tony is not creative enough to do his own drawing! MM work for me and the children and adults I teach, however we call them Mind webs, Web planners etc etc. Hooray! I am not alone! Jane Welsh- Brainwaves Australia.
Posted by: Jane Welsh | June 25, 2006 at 09:13 AM
i thought that you would be interested to know that Tony Buzan has realised a new video on 'how to mind map'. it can be viewed for free on YouTube.
Here is the link to the video. Please feel free to include it on your site:
http://www.youtube.com/watch?v=MlabrWv25qQ
many thanks,
Rose Angell
Buzanonline
Posted by: Rose | January 31, 2007 at 10:02 AM
Thanks Rose
Posted by: Nick Duffill | January 31, 2007 at 11:17 AM
Too many anti-Buzan. Buzan is a great man and had the great concept. Talking about concept - if you want the main man, than look at Novak. Professor, researcher, and user.
Concept maps are much clearer. If you do not review mind maps than believe me, they are unintelligible over time. Concept maps on the other hand remain intelligible!
That has been my experience with hard core subjects like philosophy and law.
I failed my exams using Buzan Mind maps. That was shocking because I passed my exams at school precisely due to Buzan Mind Maps ! So what was going on?
The answer: when the going gets tough, Buzan mind maps - alas - get going 'out the window'.
With concept maps, on the other hand - they challenge you to really make it understandable at the beginning and then they 'remain' understandable when it is time to 'cram' again!
Buzan would argue: no cram boyo! Review regularly! But that is all theory because everyone ultimately is a 'crammer' !
Posted by: John Hammer | August 17, 2007 at 12:09 AM
John
There is a big difference between Mind Maps and Concept Maps. I agree with you that Novaks work sets the foundations for mind maps. The thing that appeals about mind maps compared to concept maps is that you can keep adding detail to a mind map, whereas a concept map is a network and not a tree.
Posted by: Nick Duffill | May 06, 2008 at 10:33 PM
I was taught "mind mapping" at school - and I went to school before Tony Buzan was born
What, apart from popularity did he bring to the party?
Posted by: Liz | October 04, 2008 at 08:00 AM